Google Android tablet sales set to increase in Australia

Google Android tablet sales set to increase in Australia

Saturday, July 2nd, 2011

Even though sales of Google Android tablet computers are expected to grow significantly in Australia, they are still a long way off being a serious threat to Apple.

Technology analyst firm IDC said that it expected shipments of Android devices into the Australia and New Zealand market to grow 350 per cent year-on-year compared with 2010.

Shipments of Android media tablets reached 50,000 units last year suggesting that this year total sales of the devices will touch 175,000 units.

IDC market analyst Yee-Kuan Lau said that while the growth in Android devices was strong, devices based on the Google platform were not expected to knock Apple off the top tablet spot any time soon.

“Android media tablets will have significant unit growth, and are expected to eat into Apple’s market share, but not to the extent of jeopardising Apple’s market leader position in the near future,” Ms Lau said.

Overall, demand for tablet devices in the region slowed in the first quarter of 2011 shrinking 34 per cent to around 200,000 units compared with the fourth quarter of 2010.

Anticipation of the iPad 2 and Android 3.0 Honeycomb devices and the seasonal post-Christmas slowdown in consumer demand was behind the slump, Ms Lau said.

“The increase in demand moving forward will be mainly driven by a supply-side push with the launch of new devices in the market, especially a range of Android 3.0 devices, Apple iPad2, and RIM PlayBook,” Ms Lau said.

“On the commercial demand side, there is strong interest from CIOs looking into deploying media tablets in their company in the hope of increasing employee satisfaction and productivity. With more devices entering the market this year and a potential drop in prices due to the increased competition, demand will increase and we should see levels above the Christmas period last year.”